Montreal, June 28, 2012 - Metro continues its efforts aimed at offering its customers fresh and frozen wild and farmed seafood products in line with its Sustainable Fisheries Policy, and reports positive results from the work that it has done over the past year. In fact, along with its industry partners and its suppliers, Metro has:
Sustainable Operating Methods:
Local Economy and Labor Law:
“In less than three years, we have taken giant steps with respect to the responsible procurement of seafood products. This concern is now an integral part of our purchasing process at every level of the company. We have established specific criteria for the species that we commercialize and we provide a great deal of information to consumers about the traceability of our products”, said Claude Jauvin, Vice-President, National Procurement – Perishables at Metro.
We should point out that in May of 2010, Metro announced the adoption of a Sustainable Fisheries Policy, based on four main criteria: healthy species, sustainable operating methods, product traceability and local economy and labor law. The goal was to offer all customers of its supermarket and discount stores across Quebec and Ontario fresh or frozen wild and farmed seafood products in line with its Sustainable Fisheries Policy. The implementation of the policy in September of 2010 was marked by the withdrawal of seven threatened species.
Since then, several initiatives have been implemented by Metro, particularly the setting up of informative labelling for fresh products packaged in-store (2010), an evaluation of the commercialized species diagnoses based on the most recent facts and scientific reports (2011), the development of a traceability information sheet for the packaging of private label frozen products (2012), training of the personnel concerned (continuous), as well as several communications concerning various platforms aimed at informing consumers about the issues associated with sustainable fisheries (continuous).
The efforts made with respect to the responsible procurement of seafood products are a result of the commitment made by Metro in keeping with its Corporate Responsibility approach and its Delighted Customers pillar, aimed at responsible product offerings and sourcing responsibly.
Visit metro.ca/sustainablefisheries for all the details.
With annual sales of over $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.
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Senior Director, Corporate Affairs Department
Source: Metro Inc.