Corporate Responsibility

Products and services

 
 

Meeting our customer’s needs is at the core of METRO’s business strategy. We aim to provide consumers with products and services that meet their expectations and we work toward a more responsible supply chain.

 

Responsible procurement

Vision-2026

Our ambition is to implement responsible practices within our supply chain to offer our customers products that respect workers and the environment. This long-term task requires continuous issue monitoring, close collaboration with our suppliers and rigorous implementation programs.

Responsible procurement is a fundamental aspect of our business activities.

We also know how important it is to our customers. That is why we are taking important measures.

produits responsable

Management tools

To guide our responsible procurement practices, we have developed a series of documents:

Supplier Code of Conduct for responsible procurement (PDF) based on the following principles:

  • Business ethics
  • Respect for workers
  • Environmental protection
  • Respect for animal health and welfare

To learn more about our local purchasing initiatives, visit the Communities page

Animal welfare

Today, more than 60% of the whole eggs sold under our Life Smart private brands are organic and cage-free, including 100% of the Life Smart brown eggs.

The average conversion rate of our Canadian pork suppliers to gestation crate-free operations is 51%. We are closely monitoring this transition with the goal of reaching 100%.

Sustainable beef

METRO has been a proud member of the Canadian Roundtable for Sustainable Beef (CRSB) since 2016 and as such, supports a commitment to the environmental, social, and economic sustainability of the Canadian beef industry.

In 2022, the Metro Ontario banner has committed to purchasing three million pounds of beef from Canadian farms and ranches certified to CRSB standards by 2026.

For more information, see the press release.
 

Sustainable fisheries and aquaculture

Ocean health and the preservation of natural resources are vital. At METRO, we know that the fishing and aquaculture industries face challenges that concern the sustainability of fish and seafood stocks, the protection of biodiversity and ecosystems, as well as working conditions. This is why we have chosen to support good procurement practices in our fish and seafood department.

 

Responsible procurement

Our Sustainable Fisheries and Aquaculture Policy (PDF) covers fresh, frozen and canned fish and seafood. It provides a framework for our sourcing practices and is based on five principles that foster responsible procurement:

Healthy species icon

Healthy species

Responsible operating methods icon

Responsible operating methods

Product traceability icon

Product traceability

Respect for workers icon

Respect for workers

Socioeconomic development icon

Socioeconomic development

Learn more about our implementation program. Depending on the status of the stocks and operating methods used, METRO may place certain species under observation as part of its continuous improvement program or temporarily withdraw them until issues are resolved.

For more details on our achievements, see the 2021 2021 Corporate Responsibility Report (PDF)

Product traceability

Product traceability is at the heart of our approach, and we want to provide our customers with clear and comprehensive information on the fish and seafood products they purchase.

garantie fraicheur traçable logo

Freshness You Can Trace program

From the fishing or farming zone to the plate, customers can trace the provenance of the fish and seafood they purchase.

See the Freshness You Can Trace section of the Metro banner in Québec.

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Responsibly sourced products

Private brand products with the responsibly sourced product label meet all the requirements set out in our Sustainable Fisheries and Aquaculture Policy.

dna logo

DNA program

Introduced in 2013, our DNA testing program validates product information submitted by our suppliers through analysis conducted by a third-party laboratory.

 

Health, nutrition and well-being

Vision-2026

Our ambition is to support our customers in their daily actions to care for their health and well-being by offering products that meet their aspirations and nutritional needs and providing professional services to help them take concrete actions for their health. We intend to continue to play an active role in supporting public health through our network of neighborhood stores and pharmacies.

Life smart

Life Smart products

For several years, METRO has been working to offer more products promoting healthy eating in its banners. In February 2020, we launched the Life Smart brand to have all our healthier products under the same umbrella.

In addition to developing this line, we work to improve the profiles of our Irresistibles and Selection brands. In the fall of 2021, nearly all Irresistibles (95%) and Life Smart (99%) products, as well as 100% of Selection Premium and Personnelle Baby products, had no artificial colours or flavours.

Supporting our customers’ healthy lifestyles

In January 2021, the Metro banner launched the My Health My Choices guide in Québec and Ontario to provide information on around 45 food attributes to help customers make better choices based on their lifestyles, values and health needs.

Discover the guide

My health my choices
vaccination

Pharmacy professional services

As frontline healthcare professionals, pharmacists in our networks in Québec, Ontario and New Brunswick and their teams offer accessible service in terms of support and advice on a numerous health topics or concerns.

They have been especially called upon since the beginning of the pandemic and remained at the forefront by actively contributing to the COVID-19 vaccination campaign. The vaccination service in pharmacies was deployed in record time to participate in the collective effort to fight the pandemic.

For more details on our initiatives, see the 2021 Corporate Responsibility Report (PDF)

 

Packaging and printed materials

Vision-2026

Our ambition is to optimize our packaging and printed materials by reducing their use, relying on optimal design, choosing environmentally responsible materials and facilitating their recovery and recycling. These practices aim to reduce the use of resources use, limit product losses and diminish waste generation, while contributing to the fight against single-use plastic.

Since the early 2010s, we have launched a range of initiatives to optimize our packaging and printed materials and reduce their environmental footprint.

With the launch of our Packaging and Printed Materials Management Policy (PDF) in 2019, we implemented measures to reduce the use of resources, limit product losses and generate less waste while contributing to the global movement to reduce single-use plastics.

Principles

Our Packaging and Printed Materials Management Policy is based on four principles:

Reduce the use of packaging and printed materials icon

Reduce the use of packaging and printed materials

Reduce at the source and avoid over-packaging

Encourage reuse

Implement optimal design icon

Implement optimal design

Reduce the mass or volume of packaging and printed materials

Use the right quantities of materials

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Select ecoresponsible materials

Give preference to recycled materials

Use virgin materials from sustainable sources

Facilitate recovery and recycling icon

Facilitate recovery and recycling

Give preference to recyclable materials

Communicate instructions for recovery

In addition to these optimization principles, we apply a series of measures to support the implementation of the policy, including vigilance regarding materials and substances that are controversial or of concern.

With that in mind, all METRO food and pharmacy banners have completed the transition to bisphenol A (BPA) and bisphenol S (BPS)-free receipt paper rolls in August 2021.

Commitments

In addition to applying the principles set out in the policy, METRO is committed to taking action on priority packaging and printed materials based on their environmental impacts and volumes.

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Packaging in stores

All our food and pharmacy banners will have stopped offering single-use plastic shopping bags by September 2022. We also aim at reducing overpackaging and single-use plastics in our food stores’ fresh sections.

Better packaging for better recycling

Private brands

The program to optimize the packaging of our private brand food products is driven by five elements: packaging weight and recyclability, the use of postconsumer material, communication of sorting instructions to consumers and support for suppliers.

See the training module and the eco-design guide (PDF)

Promotional material

Our efforts aim to reduce the amount of paper used in our flyers in our food and pharmacy banners, as well as temporary in-store promotional signage made of fibre.

Single-use materials in our administrative sites

We aim to eliminate single-use materials, such as plastic water bottles, as well as disposable straws, stir sticks, tableware and utensils in our cafeterias.

Optimization of private label packaging

To maximize our impact, our packaging optimization efforts are focused on high-volume products, like our Irresistibles and Naturalia lines of frozen fruit. The non-recyclable plastic has been replaced in 2021 by recyclable packaging. Sorting instructions also appear on the packaging to inform consumers of the proper way to dispose of it.

For more details on our achievements, see the 2021 Corporate Responsibility Report (PDF)