METRO extends its partnerships with anti-food-waste apps

April 4, 2024 - Over the last two years, METRO has developed partnerships with anti-food-waste apps, offering customers the opportunity to buy the day's unsold products at a discount.

Since 2022, the Metro banner in Ontario has been a partner of Too Good To Go, the world’s largest marketplace for surplus food app. Since its launch, 127 participating stores have saved thousands of kilos of food from waste. As of February 2024, the program has already recovered 36,213 meals this calendar year.

Building on this success in Ontario and following a pilot project of 10 Metro stores in Quebec last November, the partnership has now been expanded to 93 Quebec stores, and will be rolled out to more Metro locations in the coming months. The Too Good To Go app has also been available in all Adonis stores in Quebec and Ontario since 2023.

The Metro banner in Quebec has also been using the FoodHero app since 2020, with 124 participating stores. It offers discounts ranging from 30% to 50% on a variety of unsold products nearing their expiry date that are still fresh and fully consumable, in several product categories.

These partnerships are an additional way for METRO to ensure that its unsold products are eaten instead of thrown away, while enabling customers significant savings on their grocery bill.

The apps are meant to complement the various actions METRO has been implementing for several years to combat food waste, such as our price reduction program, which offers up to 30% discount on products nearing their expiry date, or our One More Bite food recovery program. Since 2016, our partners – Second Harvest, Feed Ontario and Food Banks of Quebec – have recovered and redistributed over 27 million kilograms of food: the equivalent of some 53 million meals that have been consumed by people in our communities.

Anti-food-waste apps not only save thousands of meals from waste, but also engage our customers in the fight against food waste. These partners provide tools to consumers to be creative with food rather than wasting it.

By giving food a second chance to be sold or redistributing it to organizations, we are helping to address food insecurity and reduce the GHG emissions caused by sending organic waste to landfills.