Smarter Seafood certification extended to all Metro stores in Quebec

February 20, 2024 – We are delighted to announce that we will be extending the Smarter Seafood certification to all our Metro stores in Quebec. Through this commitment, we are contributing to the discovery and promotion of many edible products from the St. Lawrence River in a perspective of sound management of marine resources.

Consumers across the province will have access to a variety of seaweed, fish and seafood from the St. Lawrence River, including Atlantic redfish, which will be available year-round to Quebec consumers. The products will be easily identifiable for customers, thanks to clear identification and in-store signage bearing a Smarter Seafood logo.

In June 2022, Metro became the first food chain in Quebec to obtain the Smarter Seafood certification, an initiative developed by Exploramer to promote the discovery and accessibility of edible marine products from the St. Lawrence. From a pilot project involving 5 Metro stores, some 50 others joined the initiative over the past year.

Smarter Seafood is a testament to our ongoing commitment towards local purchasing and the promotion of local products in-store and on our platforms. With some 200 stores across the province, the banner's footprint is vast, and so is our impact with consumers.