Montreal, February 24, 2022 – Tony Brunelle, owner of Metro Plus Wilderton, proudly opened his brand-new store this morning located at 2875 Van Horne Avenue in the Côte-des-Neige– Notre-Dame-de-Grâce borough of Montreal. Closed since January 2019, the rebuilt supermarket has reopened its doors to customers, offering them a new and modern experience. The nearly 40,000-square-foot store, now under the Metro Plus banner, required an investment of more than $10 million.
The new Metro Plus has been designed to ensure an optimal shopping experience and giving our product assortment the importance they deserve. The store offers all the freshness, product diversity and quality of service that Metro has been known to deliver for nearly 75 years. This reopening also creates approximately 30 additional jobs compared to the team in place in 2019, bringing the total number of employees to 120.
Fresher and more complete
Freshness, one of Metro’s top priorities, is omnipresent inside the store. The impressive produce department features local and seasonal products, as well as fresh-cut fruit, smoothies and flavoured waters, along with a vegan section that offers a multitude of alternative products. In addition, the bakery has a wide variety of artisanal local products featuring renowned Québec company Première Moisson as well as famous baklavas from Adonis.
To meet the needs of all its customers, the Wilderton supermarket now offers a kosher section, including a fridge of meats and other kosher specialties. Customers will also be able to choose from a large selection of nuts in bulk in the 16-foot section reserved for this purpose.
Over 100 ready-to-eat meals prepared by on-site chefs using fresh products are available every day in the “Fresh to Go” aisle, such as delicious shish taouk from Adonis. The food market includes an Aki Sushi counter offering a selection of delicious high-end sushi. Customers will also be able to enjoy tasty pizzas that are prepared and baked on-site. The cheese and deli counters are better stocked than before and offer a wide variety of quality products.
The fish counter now includes a fish smoker and a 2.0 bulk seafood bar with more variety, including pre-packaged fish for customers. A team of professionals behind the service counter provide advice and prepare a wide range of fresh and tasty seafood products.
In the butcher’s department, professional teams prepare fresh cuts to order, suggest products, and offer tips to prepare and cook meats perfectly. A wide variety of meats are available, including smoked, organic and ready-to-cook.
To satisfy all tastes and even better meet the needs of families on the lookout for the latest food trends, a greater variety of local, ethnic, gluten-free and organic products are featured in the various departments of Metro Plus Wilderton. A full selection of artisanal beers, microbrews, fine cheeses and larger value pack products have also been added. This is in addition to the outstanding customer service found in all departments. Customers will also be able to pay for their purchases at one of the six self-serve checkouts.
Tony Brunelle and his team are very proud of their new store and look forward to welcoming local and regional shoppers.
About METRO inc.
With annual sales of $18 billion, METRO Inc. is a food and pharmacy leader in Québec and Ontario. Its purpose is to Nourish the health and well-being of our communities. As a retailer, franchisor, distributor, and manufacturer, the company operates or services a network of some 950 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as some 650 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners, providing employment to almost 90,000 people. For more details, visit corpo.metro.ca.
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