Press Releases 2017

Metro’s Online Grocery Shopping Comes to Quebec City with the “Fast and Fresh” Promise

Montreal, September 12, 2017– Metro now offers Quebec City consumers the opportunity to do their grocery shopping online with the promise of guaranteed freshness. Implementation, which first began in Montreal almost a year ago, continues today in order to serve consumers in the greater Quebec City area.

"We are pleased to now offer online grocery shopping to the people of Quebec City so that they too can make no compromise with respect to the freshness of the food that they order and find everything they want online as they would in-store. Moreover, 98% of existing users are satisfied with the freshness of the food delivered” said Marc Giroux, Senior Vice President, Metro.

To guarantee freshness, employees dedicated to online grocery shopping were trained to select the freshest in-store products, like customers would choose themselves. The products selected are then kept in-store in a dedicated Tri-ZonesTM area: temperate, refrigerated and frozen zones. The freshness of the products is thus preserved and guaranteed, from shelf until they are collected at the store or delivered to home, delivery trucks being equipped with the same process.

“Metro has developed a simple and personalized digital platform. In addition, the members of the metro&moi loyalty program save even more time because they can add the products that they buy frequently to their cart. They can also use their personalized coupons as well as their rewards”, pointed out Gino Plevano, Vice President, Digital Strategy and Online Shopping, Metro.

Consumers who do their grocery shopping online can pick up their purchases at the Metro Plus St-David (Beauport) or have it delivered within the radius being served, namely from Lévis to L’Ancienne-Lorette, and from Quebec City to Saint-Augustin-de-Desmaures. The service, available in Montreal and now in the provincial capital, will continue to be deployed in various markets in the province and then be extended to Ontario.

Online grocery shopping, like the partnership with MissFresh, is part of the company’s overall digital strategy which is designed to position Metro as the retailer offering the food experience best suited to consumers’ needs and behaviours. The metro&moi loyalty program and all of its features are built into the online offerings. For more information, visit

Metro inc.
With annual sales of over $12 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to exceed their customers’ expectations every day to earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, Metro Pharmacy and Drug Basics banners.
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For further information:

Isabelle Salesse
514 643-1000 #2172


Metro Plus St-David
2830, St-David av.
Quebec, G1C 5W2
418 666-3888