Press Releases 2017

Metro’s Online Grocery Shopping is now available to all Greater Montreal consumers

Montreal, October 23, 2017 — Metro’s online grocery shopping is now being offered to all customers in Greater Montreal, from Vaudreuil to Repentigny, and from Blainville to Saint-Jean-sur-Richelieu, just one year after being launched. Serving close to 1.7 million homes spread over 64 municipalities, it will allow nearly 4 million consumers to benefit from this service with the guaranteed freshness promise. 

“We are pleased to now offer online grocery shopping to all consumers in the Greater Montreal area. The last months have allowed us to confirm the quality of our service, since 98% of existing users are satisfied with the freshness of the food delivered’’ said Marc Giroux, Senior Vice President, Metro.

To guarantee freshness, employees dedicated to online grocery shopping were trained to select the freshest in-store products, like customers would choose themselves. The products selected are then kept in-store in a dedicated Tri-ZonesTM area: temperate, refrigerated and frozen zones. The freshness of the products is thus preserved and guaranteed, from shelf until they are collected at the store or delivered to home, delivery trucks being equipped with the same process.

“Metro has developed a simple and personalized digital platform. In addition, the members of metro&moi loyalty program save even more time because they can add the products that they buy frequently to their cart. They can also use their personalized coupons as well as their rewards”, pointed out Gino Plevano, Vice President, Digital Strategy and Online Shopping, Metro.

Five Metro Plus stores are dedicated to preparing digital orders: Ste-Rose (North Shore), Candiac (South Shore), Kirkland, Pie IX/Jean-Talon and LaSalle (Montreal). Consumers who do their grocery shopping online can pick up their purchases in one of those stores or have it delivered according to the radius being served by each store.

First launched in Montreal in October of 2016 and recently made available in the Quebec City region, the service will continue to be deployed and will serve 60% of Quebec’s population by the end of the year. Online grocery shopping, like the partnership with MissFresh, is part of the company’s overall digital strategy which is designed to position Metro as the retailer offering the food experience best suited to consumers’ needs and behaviours. The metro&moi loyalty program and all of its features are built into the online offerings. For more information, visit

Metro inc.
With annual sales of over $12 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution compan


For further information:

Yanik Deschênes
438 390-8244

Metro Plus Ste-Rose
1207, boul. Curé-Labelle
Laval, Quebec H7L 3A4

Metro Plus Candiac
50, boul. Montcalm Nord
Candiac, Quebec J5R 3L8

Metro Plus Kirkland
3801, boul. St-Charles Kirkland
Montréal, Quebec H9H 4M4

Metro Plus Pie IX/Jean-Talon
4290, rue Jean-Talon Est
Montréal, Quebec H1S 1J7

Metro Plus LaSalle
1880, av. Dollard
Montréal, Quebec H8N 3G5