Press Releases 2015


Metro and AIR MILES Extend Partnership; Offering Metro Customers the Benefits of Loyalty

TORONTO, January 15, 2015 - Metro Inc., a leader in the food and pharmaceutical sectors in Quebec and Ontario, and LoyaltyOne, Co., owner and operator of the AIR MILES® Reward Program, have signed a new multi-year agreement that extends their partnership for the Ontario market, excluding Thunder Bay. Metro customers will continue to earn AIR MILES reward miles in Ontario and take advantage of the program’s broad reward portfolio, including the AIR MILES Cash feature.

With Ontario’s second largest grocery retail market share, Metro has been a Sponsor in the AIR MILES Reward Program since 1998. Metro stores have been the number one destination for AIR MILES Cash redemptions in Ontario since the introduction of this feature in 2012.

"We are pleased to have extended our partnership with AIR MILES and continue to offer our customers the opportunity to earn and redeem AIR MILES in our Metro stores in the province of Ontario. Working closely with AIR MILES, we will continue to deploy in-store promotions and personalized programs that our customers have cherished for the past 17 years,” says Marc Giroux, Vice President and Chief Marketing and Communications Officer, Metro Inc.

"A pillar AIR MILES Sponsor and leader in the high-frequency grocery sector, Metro has, and continues to play, a key role in the AIR MILES coalition," says Andy Wright, President, AIR MILES Reward Program. "We are excited to build on this long-time relationship and further support Metro’s focus on their customers and delivering excellent value.”

For more information on Metro offers and other AIR MILES Sponsors, visit

About Metro
With annual sales of over $11 billion and over 65,000 employees, Metro Inc. is a leader in the food and pharmaceutical sectors in Quebec and Ontario, where it operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.

About LoyaltyOne Co.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry.

LoyaltyOne is an Alliance Data company. For more information, visit

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise and travel rewards and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store and online towards many every day purchases from participating gas, grocery, drug store, and home improvement Sponsors.

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Metro Inc.

Media Contact:

Marie-Claude Bacon
Senior Director, Corporate Affairs Department
Metro Richelieu Inc.
(514) 643-1086, ext. 1086
​1 (800) 361-4681