Press Releases 2014


The flavours of Quebec on four wheels 
Metro's food truck will visit 10 summer events all over Québec

Montreal, June 2, 2014 - Metro is proud to announce the return of the Grande Grande Tablée, a gastronomical celebration that features Quebec products all summer long. This year, the famous Tablée will make its way to ten festivals with a Metro food truck! From the Festivoix de Trois-Rivières, to the Festival de la gibelotte de Sorel, through the Festival du cochon de Sainte-Perpétue and the Festival de montgolfières de Gatineau (Gatineau Hot Air Balloon Festival), Metro merchants are inviting their communities to join the party.

“For our merchants, the Grande Grande Tablée Metro is an opportunity to invite people in their community to come celebrate at their table, by supporting an event that highlights their region.” explains Marc Giroux, Vice-President, Marketing and Communications Officer for Metro Inc. “Our merchants also want to reiterate their support for the suppliers in their area and remind everyone that they are committed to the communities that they serve”. Each festival visited is an opportunity for the merchants involved to hand over a cheque for $1,000 to a food assistance organization in their region.

A real gourmet celebration…that gets around
The Metro food truck was created to help Quebec consumers discover Quebec products in a user-friendly and lighthearted way. At each one of its stops, it will be surrounded by a bistro section with games, animation and a rest area, and will offer festival-goers a free sample of a featured recipe made using Quebec products.
As a memento, festival-goers will receive a mason jar containing the recipe of the dish that was eaten and coupons to buy all of the ingredients needed to prepare it. Children will be given miniature pots containing liquid to blow bubbles with.
For details of the tour and the stop dates for the Grande Grande Tablée Metro truck in your area, follow us all summer long on our page.

With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.

Become one of our Facebook fans




Metro inc.


Geneviève Grégoire
Communication Advisor
514 643-1000, poste 2055