Montreal, March 26, 2014 – The Aidons Les Banques alimentaires du Québec (Let's Help Food Banks of Quebec) fundraising campaign, which was held from February 6 to February 19 in 211 Metro stores and 85 Super C stores in Quebec, raised a total of $284,594 to come to the aid of 1,064 organizations grouped under 18 Moissons, supporting local families in need.
Thanks to the participation of our partner suppliers Natrel, Parmalat and Canada Bread, Food Banks of Quebec received $0.50 for every selected dairy and bakery product sold. Customers enjoyed savings when purchasing these products and could make a $1 donation at the checkout counters by adding that amount to their bill.
"This fundraising campaign provided help to people living in poverty who use food assistance organizations. METRO, its managers, its store directors and its customers, lent support to families in need in their area and had a very real impact on the cause of access to food. We would like to thank our partner suppliers, Natrel, Parmalat and Canada Bread for taking part in our campaign with products that really symbolize the basic foods found in Quebec homes”, said Marie-Claude Bacon, Senior Director, Corporate Affairs, for METRO.
“We thank our clients who made a donation, Metro and Super C managers, as well as the partner suppliers for their generosity. We are delighted with the results of the campaign, which will help us feed over 400,000 hungry Quebecers each month.”, said Zakary O. Rhissa, Executive Director of Food Banks of Quebec.
This association is in the spirit of Metro’s new Community Investment Program, in which the company commits an amount equal to 1% of its average net earnings over the last three years. It rests on two pillars: access to food, to which this association and the sustainable food brokerage program are linked, and promoting healthy eating, from which stems the Metro Green Apple School Program.
The 2013 update on the progress of Metro's Corporate Responsibility initiatives is also available at: metro.ca
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.