Press Releases 2014


1,000 projects to encourage young people to eat healthy

Montreal, June 3, 2014 - The school year is drawing to a close, bringing with it the conclusion of the projects that were carried out thanks to the Metro Green Apple School Program. For the second straight year, Metro and Super C merchants from all over the province gave out $1,000,000 in grants of $1,000 to Quebec schools. As a result, thousands of students were able to discover and taste new foods, learn cooking basics, design gardens and reap their benefits; these learning experiences and this newfound knowledge will have a real impact on their future eating habits.

“By telling children about the benefits of a balanced diet and by getting them involved in developing a common project, we hope to instill in them healthy eating habits that they can apply for the rest of their life”, believes Marie-Claude Bacon, Senior Director, Corporate Affairs Department for Metro Inc. “Once again this year, the tremendous participation from Quebec schools is proof that this young generation is interested in this type of program”, Mrs. Bacon went on to say.

An additional $1,000 and a healthy picnic for the winning project
Between March 20 and April 2, 2014, the public was asked to vote, on Metro's Facebook page, for one of the five projects chosen as finalists by dietician Linda Montpetit and chef Caroline McCann. The winning project was La Cantine mobile Bouffe Santé (The Healthy Food Mobile Canteen), developed by the students of Louis-Fréchette Elementary School in Repentigny. The students put together a mobile canteen that they bought ingredients for, and also made snacks that they handed out to all of the school's students.

As a result, Louis-Fréchette Elementary School received an additional $1,000 to enable the mobile canteen to continue its activities. The money was presented to them by Mr. Jean-Paul Marquis, owner of the Metro Plus Marquis in Repentigny, at a picnic breakfast that was held at the school on May 30. The school's 200 students got a chance to eat a healthy breakfast provided by the Metro Squad, which was followed by an outdoor exercise session led by seasoned trainers.

The Metro Green Apple School Program in numbers
In two years, the Metro Green Apple School Program has resulted in:

  • close to 150 gardens and plantings of all kinds being created;
  • more than 1,200 cooking, sampling and culinary discoveries workshops being set up;
  • close to 260 healthy recipe books being put together to pass along healthy eating habits to families;
  • thousands of hours of fun and learning;

With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.

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Geneviève Grégoire
Communication Advisor
514 643-1000, poste 2055