Press Releases 2010

May 06, 2010 - A new Super C opens in Lasalle - An investment close to $2.5 million dollars

Super C is pleased to introduce the chain's 70th store, located at 7800, Champlain blvd. in Lasalle. With a total surface area, of almost 40,000 sq. ft., this major project required an investment close to $2.5 millions dollars and created 100 jobs.

In total, the store boasts over 12,000 grocery products, including 1,600 Selection and Irresistibles private-label products. Super C stores stand out from the rest of the food industry because of their "market and warehouse" design, meaning wide aisles, easily accessible products, and most importantly, highly competitive prices. Customers appreciate the clean, simple look of the stores. Furthermore, they have access to a meat counter with high-quality meats prepared by in-house butchers, aisles of frozen foods and groceries, an international aisles offering more products from Italy, a bakery section where fresh breads are baked daily, a wide variety of fresh fruits and vegetables, and low prices all year long.

"We are proud to offer Lasalle’s residents a second discount store where they can enjoy substantial savings on thousands of products," stated Jean-Guy Tremblay, Vice-president of Operations at Super C. "We are convinced that our customers will be impressed by the store and by the vast selection of low-cost, everyday grocery items."

The store manager, Robert Cyr, and his team invite all residents of Lasalle and surrounding areas to visit the new Super C, a model for a new generation of stores.

Super C is a leader in the discount supermarket sector and employs over 4,500 people in Quebec.

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Source: Metro Inc.
For information: Josée Lessard
Communications Advisor
514-643-1000, ext. 2579

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