Corporate Responsibility

Communities

 
 

At METRO, we are dedicated to contributing to the economic and social wellbeing of communities. Our priorities are to invest in the communities in which we are present and support local suppliers.

 

Community investment

METRO is actively engaged in the communities in which it is present through financial assistance and food donations. In addition to METRO’s own contributions are those made by its employees, customers and suppliers.

Support for communities

Our philanthropic objective is to dedicate an amount equal to 1% of METRO’s average net earnings in the last three fiscal years.

 

2020 profile

Financial contributions

 

Corporation: $6.8M

Green Apple School Program (to encourage young people to develop healthy eating habits): close to $1M

Other sectors: $5.8M

Humanitarian: 76%, Health: 18%, Culture: 4%, Education: 2%

Employees: $2.1M

In Québec, METRO took part in Centraide’s annual campaign again this year.

In Ontario, the METRO Full Plate employee donation program supported four organizations: Ontario Association of Food Banks, Second Harvest, Breakfast Clubs of Canada and United Way.

Customers and suppliers: $2.7M

Our customers and suppliers support local communities by contributing to events and in-store fundraising activities.

Food donations $42.2M

This amount represents the donations made through our distribution centres and stores.

 

Daffodil Campaign

To support the 2021 Daffodil Campaign during the pandemic, METRO customers donated just over $300,000 to the Canadian Cancer Society. This past April, the point-of-sale initiative was held concurrently in our Metro, Super C, Adonis, Jean Coutu and Brunet banners in Québec and Metro and Adonis stores in Ontario.

All the funds raised will support innovative research and maintain direct services to those affected by cancer and their loved ones.

Canadian Cancer Society logo

Quick response in the pandemic

In 2020, the COVID-19 pandemic gave rise to unprecedented needs.

From the very start of the health crisis, METRO and its customers donated over $4 million to support Quebecers and Ontarians.

Sensitive to the public’s concerns about COVID-19 and its impacts on our daily lives, METRO quickly responded to the call from its long-standing community partners. By acting immediately, we were able to address the increased need for food aid and other essential services such as support for seniors and mental health.

Food Banks of Quebec logofeed Ontario logounited way centraide logo
 

Food security

Our One More Bite food recovery program enables us to provide our partners— Second Harvest and Feed Ontario in Ontario and Food Banks of Québec —with unsold quality products from our participating stores in both provinces.

The program is METRO’s flagship initiative in the fight against food waste.

From 2016 to 2020, the program helped recover and redistribute nearly 14 million kilograms of food: the equivalent of over 27 million meals. Our teams are proud to do their part to end food insecurity.

employés diversifiés

Credit: Moisson Mauricie / Centre-du-Québec

One more bite

2020

297

Participating stores

3,950,499 kg**

Food donated

+ 7.9 million

Equivalence in meals

2019

272

Participating stores

3,876,000 kg**

Food donated

+ 7.8 million

Equivalence in meals

2018

193

Participating stores

3,200,000 kg

Food donated

+ 6.4 million

Equivalence in meals

2017

146

Participating stores

1,680,000 kg*

Food donated

+ 3.3 million

Equivalence in meals

2016

112

Participating stores

1,075,000 kg

Food donated

+ 2.1 million

Equivalence in meals

*Data for Québec only. Data for Ontario unavailable.
**Data also include three distribution centres in Ontario.

 

Local purchasing

Our local purchasing program was launched several years ago. In this period of economic fragility caused by the pandemic, the keen interest in local purchasing took on a new dimension.

The teams in our banners in Ontario and Québec are taking the means necessary to support local suppliers and provide our customers with the local products they seek.

We provide good visibility for local products and foster collaboration with regional suppliers to support the local economy.

Read our Local Purchasing Policy (PDF)

employés fierts

Initiatives in Ontario

  • Monthly advertising campaigns put our local suppliers front and centre.
  • In our stores, we provide visibility for regional products.
  • Since 2019, we have been a partner in Toronto’s Royal Agricultural Winter Fair, which celebrates Canada’s best local products. Our communication, marketing and public relations initiatives for the event earned a number of awards.
employés fierts

Initiatives in Québec

  • We are investing in ongoing promotional efforts in stores, printed and online flyers and social media to provide greater visibility for local products.
  • From April to September, we feature local fruits and vegetables in our flyers.
  • In-store labels help customers quickly identify local products.
  • In spring 2020, local products were showcased in a major TV and digital advertising campaign.

More information is available in our 2020 Corporate Responsibility Report (PDF)

Discover some of our local suppliers in the Customers section and the Committed to Local feature