Montreal, January 11, 2016 – Metro will be offering three unique sauces made in Terrebonne specifically from atypical vegetables. Les Aliments Sibon has developed, at the request of Metro’s purchasing team, sauces with original flavours made from atypical vegetables and category 2 vegetables.
“We had a special request for them: to invent pasta or accompaniment sauces that not only set themselves apart, but that would also be made using vegetables that would have otherwise been overlooked. They rose to the challenge! We are constantly trying to optimize our relationships with innovative Quebec suppliers based on the needs of our clientele, and this recent innovation is a good example”, said Marie-Claude Bacon, Senior Director, Corporate Affairs at Metro.
All three vegetarian sauces – beet rosée, squash & smoked paprika and eggplant and olives – require more time and resources to produce throughout the entire process. The first step is to get the vegetables – from farmers who would not have picked them, or from a distributor, where they don’t get past the sorting stage – and then transform them: because of their irregular shape, they can be more difficult to peel, for example. “We put the same promise in every jar: using vegetables that would not otherwise make it to the consumer’s plate. It requires a greater effort on our part, but the result is well worth it.”, said Stéphanie David, Associate, Business Development for Aliments Sibon.
Kitchen Lab sauces are only available at Metro, in a 500 ml size.
This agreement is in keeping with Metro’s Local Purchasing Policy, of which one of the three guiding principles is to make Metro the main ally of innovative suppliers. In so doing, Metro confirms its interest in Quebec suppliers who want and who are able to continuously develop their products or their production and who show growth potential with respect to distribution. You can view Metro’s Local Purchasing Policy on Metro’s website. The 2015 Corporate Responsibility update is available at metro.ca/responsibility.
Metro Inc.
With annual sales of over $12 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, Metro Pharmacy and Drug Basics banners.
Become one of our Facebook fans www.facebook.com/metromonepicier
Visit metro.ca
Les Aliments Sibon (1985) Ltee
Kitchen LabMC/TM is a trademark belonging to Les Aliments Sibon (1985) Ltée based in Terrebonne. The food manufacturing company, which has been operating since 1985, has been under new ownership since March, 2014. Several of its products are on the shelves of Quebec grocery stores, mainly under the brands Délices d’AutrefoisMC/TM, NectaMC/TM and Si-Bon®. It has some forty employees working in two plants that have CFIA federal approval and that are certified FSSC 22000 (Food Safety System Certification) by the BNQ (Bureau de Normalisation du Québec). That certification is recognized worldwide by the GFSI (Global Food Safety Initiative).
-30-
Source:
Metro Inc. and Les Aliments Sibon (1985) Ltée
For more information:
Geneviève Grégoire
genevieve.gregoire@metro.ca
514-643 1000 ext 2055
Stéphanie David
Stephanie.david@si-bon.ca
450-477-2666 ext 224