MONTREAL, July 21, 2015 - Metro is proud to support local farmers by distributing their organic vegetable baskets. Each week, thirty-one Metro stores and one Super C store across Quebec will play host to family farmers belonging to the Équiterre network.
This unique partnership between Équiterre and Metro, now in its 4th edition, was set up to provide easier access to locally grown organic food by creating drop-off points at locations that are already being frequented by consumers who enjoy local organic products. It also provides merchants with an opportunity to provide a complementary service to their clientele, made possible thanks to the growing number of Quebec farms that have opted for a drop-off point at Metro (growing from 14 in 2013 to 32 in 2015).
This collaborative effort, keeping with the spirit of the Local Purchasing Policy that Metro announced in May of 2013, allows Metro to broaden the scope of its efforts aimed at supporting Quebec suppliers by directly linking the consumer to a farmer in their region. Sharing recipe ideas with farmers or discussing future harvests also contributes to improving the human and friendly aspect of this community program.
The agreement also fits in with Équiterre's goal of contributing to the support and growth of local organic farming. In fact, Équiterre's network of family farmers provides the population with an opportunity to support a local farm by buying vegetable baskets that are certified organic or in the process of becoming certified. For more information about Équiterre's network of family farmers and to find out where the various drop-off points are located, go to metro.ca/equiterre.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.
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Équiterre's Family Farmes Network
About Équiterre’s Family Farmers Network Équiterre’s network of family farmers comprises more than 100 farms, which feed some 35,000 people every year. Our member farms are built on a human scale and are fostered by a new generation of growers who are making dynamic contributions in their regions. Our passionate growers are committed to sustainably farming the land for future generations, by growing fruits and vegetables without the use of synthetic pesticides. This network, which has been growing since 1995, generates $4.2 million in economic benefits for the province of Quebec.