Berthierville, March 19, 2026 - After several weeks of construction, the 120th Super C store officially opened its doors this morning in Berthierville. Thanks to an investment of more than $3.9 million, the new 36,000‑square‑foot store employs 105 people, including with the vast majority being Metro former employees, as well as about 40 new colleagues. The inauguration took place Wednesday evening in the presence of many dignitaries and members of the management.
Super C, the Best Quality‑Price Ratio
The new team is ready to offer the community a wide variety of fresh products and groceries, adapted to local demand, at always great prices – a true Super C trademark. The store also offers a wide variety of fresh meat prepared onsite by a team of experts, a sushi counter, a variety of organic and natural products, a selection of craft beers and microbrews, and Première Moisson products, also part of the larger METRO family.
Grocery Shopping in Store or Online
The new store located in the former Metro at 230 Notre‑Dame Street, offers a simple and efficient shopping experience in a modern and welcoming environment. The store features spacious aisles, self‑checkout stations, and a Click & Collect service.
“The opening of our Berthierville store is part of a series of strategic expansions that strengthen our position as Quebec’s leading discount retailer,” says Anna Kolakowski, Senior Vice President, Super C. “Our priority remains the same: to offer consumers quality products at competitive prices, while providing a simple, efficient shopping experience focused on our three guarantees — Always Fresh, Always in Stock, and Always Great Prices.”
To celebrate this major investment in the community, Super C also presented a $5,000 cheque to Moisson Lanaudière, a long‑time partner, notably through our food recovery program One More Bite.
Super C is part of the Moi rewards program, which enables customers of Super C, Metro, Jean Coutu, Brunet and Première Moisson to save even more by accumulating points in nearly 900 stores and redeeming them instantly at the checkout to save more on their everyday essentials.
Super C Berthierville is open every day from 8 a.m. to 10 p.m.
For more information, visit superc.ca. Be part of our Facebook fans www.facebook.com/superc.ca.
About METRO Inc.
With annual sales of more than $22 billion, METRO Inc. is a food and pharmacy leader in Québec and Ontario, providing employment to more than 97,000 people. Its purpose is to Nourish the health and well‑being of our communities. As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of some 1,000 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and some 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. For more details, visit corpo.metro.ca and follow the latest news on LinkedIn.
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Source and information:
METRO
Media Relations
media@metro.ca