An Investment of More Than $8 Million
(Sherbrooke, November 27, 2025) - After several weeks of construction, the 118th Super C store officially opened its doors this morning in Sherbrooke, the second in the area only months apart. Thanks to an investment of more than $8 million, the 36,000‑square‑foot store employs 100 people. The inauguration took place Wednesday evening in the presence of local dignitaries and members of the Super C management team.
“Super C Rock Forest is the fifth store serving the region. The addition of this new store in part of the deployment plan that will allow us to consolidate our position as the best discounter in Quebec,” said Anna Kolakowski, Senior Vice President, Super C. “We also plan to open two more stores in the region in 2026, in Magog and East Angus, as part of our ongoing commitment to offer consumers quality products at ultracompetitive prices and a shopping experience that is both simple and efficient. We remain committed to our three guarantees — Always Fresh, Always in Stock, and Always at Low Prices.”
Grocery Shopping in Store or Online
The Super C banner, which was recognized as Quebec’s leading discount retailer in terms of customer experience by the WOW Léger 2024 study, opens its door in a new building at 5767 Boulevard Bourque in Sherbrooke. In keeping with the evolving needs of consumers, the store offers spacious aisles or online through the click‑and‑collect option. In addition, self‑serve checkouts have been installed, as in all Super C stores, to speed up and improve customer service.
To celebrate this major investment in the community, Super C also presented a $5,000 cheque to Moisson Estrie, a long‑time partner, notably through the food recovery program One More Bite.
“Super C is proudly Quebec‑based, and that commitment shines through in its people‑first approach and strong ties to local communities. Every day, we offer customers choices that meet their needs by combining simplicity, accessibility, and freshness,” says Eric Desmarais, Store Manager at Super C Rock Forest. “My top priorities are delivering exceptional customer satisfaction and promoting the well‑being of my team. We foster a strong sense of belonging and are always ready to welcome those who want to join our family.”
Eric Desmarais joined Super C in 2009 and brings 30 years of experience in food retail. Today, he channels his passion for food into inspiring and guiding his teams.
Super C, The Best Quality‑Price Ratio
The new team is ready to offer the community a wide variety of fresh products and groceries adapted to local demand, at competitive prices. And that's what Super C is known for: offering fresh and quality products at low prices.
The Super C Rock Forest also offers a wide variety of fresh meats prepared onsite by a team of experts, large‑format, a variety of organic and natural products, a selection of craft beers and microbrews, as well as Première Moisson products, ready‑to‑eat meals, and an Aki Sushi counter serving delicious premium sushi prepared instore.
Super C is part of the Moi Rewards program, which enables customers of Super C, Metro, Jean Coutu, Brunet and Première Moisson to save even more by accumulating points in nearly 900 stores and redeeming them instantly at the checkout to save more on their everyday essentials.
Super C Rock Forest is open every day from 8 a.m. to 11 p.m.
For more information, visit superc.ca. Be part of our Facebook fans www.facebook.com/superc.ca
About METRO Inc.
With annual sales of more than $21 billion, METRO Inc. is a food and pharmacy leader in Québec and Ontario, providing employment to more than 97,000 people. Its purpose is to Nourish the health and well‑being of our communities. As a retailer, franchisor, distributor, manufacturer, and provider of eCommerce services, the company operates or services a network of 995 food stores under several banners including Metro, Metro Plus, Super C, Food Basics, Adonis and Première Moisson, and some 640 pharmacies primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. For more details, visit corpo.metro.ca and follow the latest news on LinkedIn.
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Source and information:
METRO Inc.
Media Relations
media@metro.ca