Montreal, February 7, 2014 – METRO is launching its Aidons Les Banques alimentaires du Québec (Let’s Help Food Banks of Quebec) fundraising campaign in its 211 Metro stores and 85 Super C stores in Quebec, to come to the aid of local families in need. From February 6 to 19, with the participation of its partner suppliers Natrel, Parmalat and Canada Bread, Food Banks of Quebec will receive $0.50 for every selected dairy or bakery product sold. Customers will even enjoy savings when purchasing those products and can make a $1 donation at the checkout counters by adding that amount onto their bill.
“METRO has partnered with Food Banks of Quebec in order to provide it with the means to succeed in its mission to help people living in poverty, who call upon organizations that offer food assistance. As the Quebec food industry leader, our managers and our store directors will be able to provide support to needy families in their area and have a very real impact on the cause of food accessibility. On top of that, our customers will save substantially on those basic products. We thank our partner suppliers, Natrel, Parmalat and Canada Bread for joining our campaign with products that strongly symbolize basic foods in Quebec homes”, said Marie-Claude Bacon, Senior Director, Corporate Affairs, METRO.
“We need to be creative and set up innovative fundraising campaigns in order to continue to meet the ever-increasing needs of families. We thank METRO and the participating suppliers who enable us to carry out this project. In order to feed Quebecers who don't have enough to eat, we obviously need food, but we also need resources to transport it and to distribute it quickly”, commented Zakary O. Rhissa, Executive Director of Food Banks of Quebec.
This association is in the spirit of Metro’s new Community Investment Program, in which the company commits an amount equal to 1% of its average net earnings over the last three years. It rests on two pillars: access to food, to which the sustainable food brokerage program is linked, and promoting healthy eating, from which stems the Metro Green Apple School Program.
The 2013 update on the progress of Metro’s Corporate Responsibility initiatives is also available at: www.metro.ca
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.
About Food Banks of Quebec
For more than 25 years, Food Banks of Quebec (FBQ) has supported and represented a network of 18 Moissons (regional food banks) across Quebec and approximately 1,064 community organizations that they support. The network meets more than 1.5 million requests for emergency food assistance per month.
A member of Food Banks Canada, FBQ is responsible for administering the National Food Sharing System and the HungerCount program in Québec. HungerCount is an annual socio-economic report portraying the people who resort to food banks in the province. www.banquesalimentaires.org
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(514) 643-1000, poste 2055
Les Banques alimentaires du Québec